"With the explosion of OTT, it's become crucial to best utilize video content to reach, engage and entertain the right audiences effectively. "We are honored to partner with one of the largest entertainment players in the industry," said Amit Golan, CEO and Co-founder of Minute.ly. With cutting edge technology, ZEE5's massive reach and robust pipeline of content, we are on the right track to establish ZEE5 as the country's default entertainment destination on the go." Tushar Vohra, Head Technology, ZEE5 India said, "Technology is at the cusp of an OTT revolution, and by partnering with Minute.ly, it shows our commitment towards making ZEE5 the leader in the space.
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With Minute.ly's AI tool, we will only better our understanding of a consumer's video consumption pattern and serve them with the best of content anytime, anywhere." At ZEE5, our core focus is to get the best of technology, data and content to culminate into an enriching personal viewing experience for a consumer. Speaking about the association, Rajneel Kumar, Business Head Expansion Projects & Head of Products, ZEE5 India said, "India is a unique market in terms of the audience demography and the preferences that run through the length and breadth of the country. By replacing static thumbnails with automated dynamic video preview thumbnails (APVs) using one of Minute.ly's AI tools, ZEE5 has increased its overall click-through-rate (CTR) by 37% and extended its reach as users browse for more content on the premium publisher's site. It also provides invaluable insights regarding user interests – empowering publishers to know exactly what viewers want to see and what content they connect with most. The company's patented video optimization algorithm automatically identifies peak moments from any video on site by analyzing the visual content and its performance. With Minute.ly's AI tool, ZEE5 can predict user engagement using artificial intelligence which will ultimately affect their video revenue. ZEE5 is the fastest growing OTT platform in the market and plans to grow their partnerships with AI-enabled tools to bring in best-in-class technology and transform their user experience. The video giant has integrated Minute.ly's AI tool to enrich its platforms' video content – maximizing user engagement, improving overall video views and site traffic, and expanding ZEE5's reach.
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With 76.4 mn monthly active users globally, ZEE5 offers Indian and international movies, TV shows, live broadcasts and original content to an international community of viewers.
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1, 2019 /PRNewswire/ - Minute.ly, a leading AI-driven video enhancement company, today announced a strategic partnership with ZEE5, the first ever OTT platform to offer customizable Indian content, to personalize their front-end user experience. Global Digital Entertainment Powerhouse ZEE5 Collaborates with Minute.ly to Drive Revenue Growth and Viewer Retention PTI takes no editorial responsibility for the same.) (Eds: Disclaimer: The following press release comes to you under an arrangement with PR Newswire.